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ارتباطات برند
Why is it important to evaluate brand communication effectiveness?
By this point, you should understand the potential power of brand communication.
Brand Communication Impact: Did It Work?
Typically, a brand communication campaign has multiple objectives; for example, one (attitu- dinal) objective may be to change brand perceptions, and another (behavioral) objective may be to make people engage in some way with the brand.
Brand communication can be deemed successful when set objectives- attitudinal, behavioral, or both-have been met.
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